Industry pulse, challenges and fraud risks...
Health & Beauty
Health and beauty encompasses a variety of products, including fragrances, makeup, haircare, sunscreen, toothpaste, and products for bathing, nail care, and shaving.
Industry size & growth
Global health & beauty market predicted growth: The online shares of sales made in the health and beauty sector is expected to rise to 23.3% globally by 2025.
Health & beauty industry
trends & challenges
The rise of the digital shopper
34%
of consumers buy their health and beauty products online or use digital media to assist buying decisions.
FASTEST GROWING SUBSCRIPTION CATEGORY
40%
of US consumers use subscription billing.
60 - 80%
of fraud claims in this space are from customers’ contesting charges for services that they forgot to cancel.
SOCIAL MEDIA
31%
of consumers use social media to browse for new products. It is also huge vehicle for promo abuse with customers sharing promotional and referral codes meant for “friends” across platforms.
TOP HEALTH & BEAUTY FRAUD RISKS
25%
Promo abuse
56%
Friendly fraud
72%
Online payment fraud
75%
Account takeover
Fraud growth
Fraud types and % of merchants that have seen an increase
Account takeover
3.2
Health & Beauty merchants experience an average of 3.2 attacks per month
The pandemic has seen record-breaking data-breaches and the highest percentage of bad bot traffic in years.
Health & beauty fraud teams
How big is your fraud team?
IS YOUR FRAUD TEAM GROWING?
71%
expect to see an increase in team size
22%
believe this increase will be significant
WHAT ABOUT BUDGETS?
71%
predict their budget to tackle fraud will increase in the next 12 months
Equip your team with the tools they need to tackle fraud in 2026
To explore how Ravelin can help your business, book a call with us today.
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