Style guide.

Colour palette

Primary palette

  • Uses

  • Logo

  • Main call to actions

  • Links

  • Solid backgrounds

  • Icon accent

  • Uses

  • Logo

  • Headlines and body text

  • Backgrounds

Secondary palette

  • Uses

  • Icons accent colour

  • Backgrounds

  • Uses

  • Backgrounds

  • Separator lines

  • Pull out boxes

Typography

Typography plays a key psychological role in how people view our brand. It’s important the Ravelin brand to have a consistent visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.

Headings, Body copy

Larsseit Regular

Sub Headings

Larsseit Medium

Stats, Quotes

Larsseit Medium

Secondary typeface, for emails and powerpoint

Verdana