Style guide.
Our logo
Overview
The Ravelin logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
While the Ravelin icon can be used independently in certain cases, all major marketing and communications pieces should include both: motif and word mark.
Colours
Download setExclusion zone
The Ravelin logo must be surrounded on all sides by the specified clear space to separate it distinctly from any other graphic elements.
This clear space and separation from other elements provides graphic impact and preserves the integrity of the logo.
Minimum size
To ensure that the Ravelin logo reproduces legibly at smaller scales, we’ve set the minimum size to 70px in diameter and for the mark on its own its 30px.
Logo
Motif
Colour palette
Primary palette
Uses
Logo
Main call to actions
Links
Solid backgrounds
Icon accent
Uses
Logo
Headlines and body text
Backgrounds
Secondary palette
Uses
Icons accent colour
Backgrounds
Uses
Backgrounds
Separator lines
Pull out boxes
Typography
Typography plays a key psychological role in how people view our brand. It’s important the Ravelin brand to have a consistent visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.