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The Ravelin logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
While the Ravelin icon can be used independently in certain cases, all major marketing and communications pieces should include both: motif and word mark.
The Ravelin logo must be surrounded on all sides by the specified clear space to separate it distinctly from any other graphic elements.
This clear space and separation from other elements provides graphic impact and preserves the integrity of the logo.
To ensure that the Ravelin logo reproduces legibly at smaller scales, we’ve set the minimum size to 70px in diameter and for the mark on its own its 30px.
Logo
Main call to actions
Links
Solid backgrounds
Icon accent
Headlines and body text
Backgrounds
Icons accent colour
Separator lines
Pull out boxes
Typography plays a key psychological role in how people view our brand. It’s important the Ravelin brand to have a consistent visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.