--- title: Will 2022 be the year of product/service marketplace fraud? date: 2022-03-31T09:43:00+01:00 author: Grace Proctor canonical_url: "https://www.ravelin.com/blog/online-product-service-marketplace-industry-pulse-challenges-fraud-risks" section: Blog --- Blog /Other # Will 2022 be the year of product/service marketplace fraud? Online marketplaces are exploding, but fast expansion always opens the door to fraud. Learn how to prevent fraud as your business grows with the industry pulse infographic… 31 March 2022 ![Will 2022 be the year of product/service marketplace fraud?](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_blogSmall/138902/083-Infographic-Social-Ads-885-x-505-ONLINE-MARKETPLACE.webp) Will 2022 be the year of the marketplace? The popularity of online marketplaces exploded in 2020, taking almost [half of all global ecommerce sales](https://www.webretailer.com/b/online-marketplaces/). Outperforming traditional competitors, they grew at double the rate of overall ecommerce. This year, the industry will continue to boom. In five years, [the global market value will grow from $3.5 to $8.8 trillion](https://www.finextra.com/blogposting/20234/online-marketplace-payments-to-hit-usd-87-trillion-by-2025). Household names like Amazon and eBay will continue to dominate online sales. And mainstream retailers will launch their own marketplace platforms to stay competitive. Big names like [Kroger](https://www.modernretail.co/retailers/how-krogers-marketplace-can-help-grow-its-marketing-business/) and [Decathlon](https://www.imrg.org/blog/multichannel-retailers-launching-online-marketplaces-whats-that-all-about/) are among the big names driving this trend. The problem with rapid growth? You attract fraud. And you risk outgrowing your current fraud prevention solution if it’s not scalable. Without a handle on fraud, your winning streak could end as quickly as it started. Let’s take a deep dive into your top fraud risks to help you protect customers and secure growth in what’s set to be an exciting year. ## Watch out for seller fraud Attracting sellers is all-important for marketplaces. But how can you make sure bad actors don’t sneak in? Seller fraud is a growing problem. On Black Friday 2020, [1 in 5 of all products listed on marketplaces](https://www.techdigest.tv/2020/12/up-to-1-in-5-online-listings-could-be-fraudulent-claims-research.html) were thought to be fraudulent. But the industry has been slow to move against the threat, as[ only 34% of marketplaces see seller fraud as a risk](https://pages.ravelin.com/fraud-and-payments-survey-2022). This could be because it’s hard to detect. Sometimes bad sellers only surface after customer complaints come in, and by then the damage is already done. You need a proactive solution to create a healthy ecosystem for your sellers and buyers. ## Is the five-star rating losing value? Since [89% of shoppers read reviews before buying online](https://www.oberlo.com/blog/online-review-statistics), it’s crucial that customers trust your ratings system. So when fraudsters infiltrate your seller base, it can quickly erode trust. Over [80% of customers ](https://www.invespcro.com/blog/fake-reviews-statistics/)have recently spotted fake reviews, so it’s a growing problem. Fraudsters can use bots to boost their seller ratings. If they get enough positive reviews, they’ll be promoted on your platform. And customers will be more likely to take the bait. They can also hack older accounts of trusted sellers to benefit from their long-standing reputation. Account takeover attacks have recently risen for [65% of marketplaces](https://pages.ravelin.com/fraud-and-payments-survey-2022). Hackers could be targeting you from every angle, so you need the right tools to spot connections across all of your data. ## Customer security is more important than ever If your business is growing fast, you won’t want to add any friction to the customer journey. Over 70% of ecommerce merchants don’t want to risk cart abandonment. And it makes sense! First-time customers will only return after a seamless experience. But it’s a misconception that fraud prevention blocks sales - it actually does the opposite. Customers value online security now more than ever. Almost [90% of customers ](https://www.marqeta.com/blog/2020/05/05/threat-of-fraud-digital-economy)say they’d happily wait longer at checkout if it means their info is better protected. Good fraud prevention won’t increase wait time, but it could help you gain lifetime customers. Read on for more statistics and insight on how to stay ahead of fraud in 2022… ![](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/081-Infographics-ONLINE-PRODUCT-SERVICE-MARKETPLACES-%E2%80%93-1-2.png) #### Upskill your team with the best available data & tools to tackle fraud in 2022 If you'd like to hear more about how Ravelin can help your business, click below for details. [Learn more](https://www.ravelin.com/marketplace) #### Source list - [Industry value $8.8 trillion by 2025](https://www.finextra.com/blogposting/20234/online-marketplace-payments-to-hit-usd-87-trillion-by-2025) - [Online marketplaces take 47% of sales ](https://www.webretailer.com/b/online-marketplaces/) - [81% marketplace growth YoY](https://ecommercegermany.com/blog/growth-twice-as-strong-as-the-e-commerce-average-why-marketplaces-are-the-way-to-go-and-6-tips-tricks-to-start-selling) - [Only 34% of marketplaces see seller fraud as a risk](https://pages.ravelin.com/fraud-and-payments-survey-2022) - [Fraudulent products listed on marketplaces ](https://www.techdigest.tv/2020/12/up-to-1-in-5-online-listings-could-be-fraudulent-claims-research.html) - [Black Friday fake iPhones, PS5s and fashion ](https://www.infosecurity-magazine.com/news/online-marketplace-listings-signs/) - [Dollhouse listing prank](https://www.travelweekly.com.au/article/airbnb-duped-into-listing-a-dollhouse-by-youtube-pranksters/) - [Account takeovers rise for 65% ](https://pages.ravelin.com/fraud-and-payments-survey-2022) - [82% of shoppers have read a fake review ](https://www.invespcro.com/blog/fake-reviews-statistics/) - [73% don’t want to risk cart abandonment](https://www.businessinsider.com/shopping-cart-abandonment-merchants-now-leave-46-trillion-on-the-table-and-mobile-is-making-the-problem-worse-2016-11) - [87% of customers want better security](https://www.marqeta.com/blog/2020/05/05/threat-of-fraud-digital-economy) ## Author ![Grace Proctor](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_avatarSmall/91140/fraud-copywriter.webp) Grace ProctorContent Writer (Ravelin alumna) Grace has previously served at Ravelin as a Content Writer. [More from this author](https://www.ravelin.com/author/grace-proctor) ## Related content [Blog / Press release ### Driven by AI, customers now rival criminals for ecommerce fraud, say merchants Global ecommerce fraud enters a new phase as losses continue to climb. Merchants now view criminals and their own customers as presenting a comparable risk, and there's a gap in AI adoption. ![Ravelin Symbol Blue 1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/187712/Ravelin-Symbol-Blue-1.webp)Ravelin Technology](https://www.ravelin.com/blog/ravelin-fraud-survey-2026-press-release) [Blog / Payments & payment fraud ### Safeguarding agentic commerce – fraud strategy advice by Ravelin's CPO "If there’s anything fraudsters like, it’s a new thing." Here's how to protect your online shop from agentic commerce fraud – which can target you no matter whether you're actively adopting AI shopping or not. ![RAVELIN STAFF Mark Barlow Head Of product website](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/175066/RAVELIN_STAFF_Mark_Barlow_Head_Of_product_website.webp)Mark Barlow,Chief Product Officer](https://www.ravelin.com/blog/agentic-commerce-fraud-prevention-strategy-analysis) [Blog / Ravelin product ### Next-level reporting with Ravelin: Introducing Insights and AI-powered queries Discover how the new Insights section and AI-powered queries in the Ravelin Dashboard simplify your fraud reporting. ![Ashleigh](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/267519/ashleigh.webp)Ashleigh Luccini Gilera,Senior Product Marketing Manager](https://www.ravelin.com/blog/fraud-reporting-insights-ai-queries)