Solutions overview
Harness the power of your data to reduce fraud and increase payment acceptance
Tailor-made fraud protection
Detect and stop fraud faster with clear insights
Adaptive solutions for emerging threats
Defend against ATO, promo abuse and seller fraud
Optimize conversion with agnostic authentication
Manage PSD2 and take control of authentication
Online payment fraud
Understand chargebacks, fees & detection
Machine learning for fraud detection
Models, risk scores & thresholds
Link analysis & graph networks
Draw deeper insights from data
Account takeover fraud
Prevention strategies & reputational risk
Promotion & refund abuse
Uncover & stop hidden costs
PSD2 & SCA
3D Secure, TRA & exemptions
Global payment regulation map 2022
Track PSD2 & more with a full report
Resource Zone
Deep dives on fraud & payments topics
Blog
The latest fraud & payments updates
API & developer docs
APIs, glossary, guides, libraries and SDKs
About Ravelin
Discover the story about Ravelin
Careers
Join our dynamic team
Customers
Read more about our happy customers
Partners
Join our partner programme
Uncover & stop hidden abuse
Resource zone
Read more about our happy custmomers
Blog / News
It’s all about self-care! Our newfound habits and steps to improve wellbeing are driving demand for health and beauty products through the roof. Are you up to speed with the new trends?
The health and beauty industry has remained one of the most successful sectors to come out from the pandemic. Online sales are expected to reach $358.4 billion by 2026.
This rapid growth has seen retailers attempt to make further inroads into the industry through enhanced online services and product lines. Some bigger brands are even making moves to acquire smaller digital-led skincare brands. This means lots of new players in the ecommerce space – prime targets for fraudsters.
Find out how the industry is shifting and how fraudsters are making the most of this new wave of activity…
Over a third of consumers buy their health and beauty products online or use digital media to assist their buying decisions. Around 40% of health and beauty product consumers primarily get advice online. Compared to 20% who get their advice in-store from sales associates.
Augmented Reality (AR) and other disruptive technologies are changing the way consumers discover, experience and connect with health and beauty brands. Many are now providing updated digital services from virtually trying on make-up looks to evidence-based skin analysis. But as businesses ramp up their online offerings, fraudsters are sure to follow!
By 2023 as many as 75% of consumer brands will have a subscription-based offering. This is huge! In the US 40% of consumers use subscription billing and this number is rising. The subscription box market is set to be worth around $2.6 billion (£1.8 billion) by 2025 in the UK alone. Key health and beauty players include Birchbox, Glossybox and BoxyCharm.
However, 60-80% of fraud claims in this space are from customers contesting charges for services that they forgot to cancel. This can lead to bigger problems down the line. How do you differentiate this from friendly fraud or refund and promo abuse? Does your business have a plan in place?
Around 30% of health and beauty consumers use social media to browse for new products. Nine out of ten Instagram users follow at least one brand and social selling will be a key trend this year. This convergence of social media and ecommerce convergence has brought brands a massive opportunity for growth. US social commerce sales are set to surpass $36 billion this year.
Social media provides new avenues for purchasing products and delivering customer service. We know how adaptable fraudsters are, so what does this mean for fraud?
Lola Omo-Ikerodah Content Writer
2 min read
More from Lola Omo-Ikerodah
Share this article:
From 2020 to 2022, how has your online business changed? Let’s talk about how the pandemic continues to shape ecommerce two years on.
Grace Proctor, Content Writer
Appetite for ordering food on marketplace apps is still strong, as customers look for convenience and choice. But how are foodie fraud trends evolving?
Lola Omo-Ikerodah, Content Writer
Online marketplaces are exploding, but fast expansion always opens the door to fraud. Learn how to prevent fraud as your business grows with the industry pulse infographic…