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We talk to Hailo founder Terry Runham about how they managed the issue of fraud as they gained serious traction as a taxi app.
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I was delighted to sit down with Terry Runham to discuss how businesses who hit scale should react when they encounter fraud. Terry is a founder of Hailo (he has now left and works in Insuretech at IOMA). While at Hailo he was at the sharp end when the company gained serious traction around 2012 and when with that traction came some serious issues with regards to fraud.
We talked about how the company grew so fast and what the initial indicators were that there was a problem. Not untypically the supplier network was the first to notice and swiftly the chargebacks followed as the bogus fares started to show up on people's bank accounts.
Terry has some great insight into how to stop the bleeding through manual intervention and quickly building ways to decline or stop bogus transactions. Terry also shares the importance of understanding first-hand how and why fraud is impacting your business. But he is equally adamant that the real solution is to invest both in the people and in the systems to stem the fraud tide properly and the folly of 'pricing in' fraud in the medium to long term.
You can find it on iTunes
Also search for <Ravelin Fraud> on your preferred Podcast player and you can subscribe there.
Listen to the podcast here.
Learn more about online payment fraud here.
Gerry Carr, CMO
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