--- title: What are the latest fashion fraud trends? date: 2021-11-17T15:39:00+00:00 author: Grace Proctor canonical_url: "https://www.ravelin.com/blog/fashion-retail-industry-pulse-challenges-fraud-risks" section: Blog --- Blog /Other # What are the latest fashion fraud trends? Fashion merchants, what are your top challenges & fraud risks? We asked your industry about their main concerns. Let’s see how your business compares… ![What are the latest fashion fraud trends?](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_blogSmall/129705/083_Infographic_Social_Ads_885_x_505_RETAIL_FASHION__1_%E2%80%93_2.webp) Over [60% of fashion sales will be online by 2024](https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trends#fashion-ecommerce-trend-market). What challenges will this bring to your industry? And what will this mean for your fraud risks? We asked online fashion merchants about their top concerns - here are the highlights... ## Refund and promo abuse are growing Refund abuse is up for [54% of fashion merchants](https://pages.ravelin.com/retail-fraud-payments-report), causing huge revenue loss and operational costs. And [44% of fashion brands](https://pages.ravelin.com/retail-fraud-payments-report) are seeing promo abuse rise, leading to brand and profit erosion. ## Refund abuse impacts fashion sustainability Fast fashion is an environmental emergency. Fashion causes more damage to the planet than the entire [aviation industry](https://goodonyou.eco/fast-fashion-facts/). And customers are starting to pay attention, as over [60% now look for sustainable brands](https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashion). Refund abuse is a sustainability issue, as [a quarter of returns end up in landfill.](https://www.cnbc.com/2019/01/10/growing-online-sales-means-more-returns-and-trash-for-landfills.html) Imagine how much waste your business could reduce by stopping abuse. And how much you could improve your brand’s purpose. ## It’s getting harder to keep customers happy Customers want more and more from the online shopping experience. Over [70% want generous returns policies](https://www.salecycle.com/blog/featured/ecommerce-returns-2018-stats-trends/), [80% want checkouts shorter than three seconds](https://blog.hubspot.com/marketing/consumer-psychology-ecommerce-checkout-infographic?__hstc=200701681.49859681fcc5c1ec981b009906a9a628.1637144797268.1637144797268.1637144797268.1&__hssc=200701681.1.1637144797269&__hsfp=4227385536), and [90% require free shipping to be happy.](https://supplychaindigital.com/sustainability/consumers-want-their-deliveries-be-free-and-fast) How can you improve your user experience *and* stop fraud? Arm yourself with the latest fashion statistics and benchmark your business. Here's our infographic for more detail... ![](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/081-Infographics-RETAIL-FASHION-2.png) #### Upskill your fashion fraud team with the best available data & tools in 2022 If you'd like to hear more about how Ravelin can help your business, click below for details. [Learn more](https://www.ravelin.com/retail) ## Source list [Global apparel market predicted growth](https://www.statista.com/topics/5091/apparel-market-worldwide/#dossierKeyfigures) [Ecommerce share of fashion sales](https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trends#fashion-ecommerce-trend-market) [Fashion global greenhouse gas emissions](https://www.bbc.com/future/article/20200310-sustainable-fashion-how-to-buy-clothes-good-for-the-climate) [Sustainability as a key purchasing factor](https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashion) [Fashion purchases online versus in-store](https://www.salecycle.com/blog/featured/ecommerce-returns-2018-stats-trends/) [Over-purchasing and serial returns](https://www.salecycle.com/blog/featured/ecommerce-returns-2018-stats-trends/) [Returns go to landfill](https://www.cnbc.com/2019/01/10/growing-online-sales-means-more-returns-and-trash-for-landfills.html) [CO2 emissions from returns](https://style.me/the-unsustainability-of-returns-in-fashion/) [Scalping bots after promo drops](https://www.chargedretail.co.uk/2020/11/23/ps5-scalpers-used-bots-to-buy-up-more-stock-than-most-uk-retailers/) [Resale value of Nike trainers](https://fashionunited.uk/news/retail/adidas-yeezy-boost-are-the-most-resold-trainers-globally-according-to-study/2021082457315) ["SneakerBot" market value](https://www.wired.co.uk/article/playstation-5-scalping-bots-pandemic) ## Author ![Grace Proctor](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_avatarSmall/91140/fraud-copywriter.webp) Grace ProctorContent Writer (Ravelin alumna) Grace has previously served at Ravelin as a Content Writer. 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