--- title: "Promo abuse prevention solution for merchants | Ravelin" date: 2024-11-21T11:29:00+00:00 author: Ashleigh Luccini Gilera canonical_url: "https://www.ravelin.com/solutions/promo-abuse-prevention" section: Pages --- Promo abuse prevention for merchants # Defend your budget against promo fraud. Offer generous promotions to attract and retain good customers while safeguarding marketing budgets from misuse. [Book a call](/contact-us) ![Promo Abuse Header1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Promo-Abuse-Header1.gif) - ![Fiserv](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/fiserv.svg) - ![Elavon rolling logo new from 2026](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/elavon-rolling-logo.svg) - ![Deliveroo 7](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/deliveroo-7.svg) - ![John Lewis rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/John-Lewis-rolling-logo.svg) - ![Ravelin Client Logo Spotify Dark Blue 1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Ravelin_Client_Logo_Spotify_Dark_Blue-1.svg) - ![Trainline 2](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/trainline-2.svg) - ![Tesco rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/tesco_rolling_logo.svg) - 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![Zooplus rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Zooplus-rolling-logo.svg) - ![Leroy Merlin rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Leroy-Merlin-rolling-logo_2025-04-28-154950_ixbn.svg) - ![Pizza Hut rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Pizza-Hut-rolling-logo_2025-04-28-154951_rawo.svg) - ![Puig rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Puig-rolling-logo_2025-04-28-154952_kwez.svg) - ![Subway rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Subway-rolling-logo_2025-04-28-154953_lvkl.svg) - ![Resident Advisor rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Resident-Advisor-rolling-logo.svg) - ![No Fear rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/NoFear-rolling-logo.svg) - ![Taco Bell rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Taco-Bell-rolling-logo_2025-04-28-154954_sthh.svg) - ![Love2 Shop rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Love2Shop-rolling-logo.svg) - ![GAME rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/GAME-rolling-logo_2025-04-28-154955_zwgh.svg) - ![Evans Cycles rolling Logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Evans-Cycles-rolling-Logo.svg) - ![F Inancial Times FULL rolling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/FInancial-Times-FULL-rolling-logo.svg) - ![Ted Baker Rolling Logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Ted-Baker-Rolling-Logo.svg) - ![La Redoute roling logo](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/La-Redoute-roling-logo.svg) - ![Sliding Logo paylolly](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Sliding-Logo-paylolly.svg) [Read case studies ](/customers) ![Website Icons 3 Promo abuse problem 1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Website-Icons_3-Promo-abuse-problem-1.svg) Professional and amateur fraudsters unfairly exploit promotional offers, draining your marketing budget, diluting your products' perceived value, and damaging your brand image – with social media amplifying code-sharing and abusive techniques. ![Website Icons 3 Promo abuse problem 2](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Website-Icons_3-Promo-abuse-problem-2.svg) Generic tools often lack the precision needed to distinguish promo abusers from honest shoppers, leaving you to choose between risking revenue or alienating genuine customers. ![464 Problem Solution Website Icons The Ravelin advantage 2](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/464-Problem-Solution-Website-Icons_The-Ravelin-advantage-2.webp) You want to inspire brand loyalty and attract new customers, not fraudsters. **Ravelin helps you reap the benefits of promotional campaigns while eliminating abuse, with the help of comprehensive link analysis and powerful reporting.** ![Promo abuse network image](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/Promo-abuse-network-image.png) ## Differentiate between organized cybercrime and first-party fraud Ravelin uses a powerful graph network to separate opportunistic shoppers from professional multi-accounting rings. By mapping shared devices, emails, and payment methods, Connect tracks how vouchers, referrals, employee perks, acquisition bonuses and other promotions circulate across accounts. Set automated usage limits across entire networks to stop bulk resale and abuse while giving genuine customers a great experience. [Learn more](https://www.ravelin.com/insights/link-analysis-and-graph-database-for-fraud-detection) ![Reporting promo abuse](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/reporting-promo-abuse.png) ## Prove the measurable ROI of your fraud strategy Track voucher usage over time and measure the direct impact of your interventions straight from the Ravelin Dashboard. Use Ravelin Insights and our AI query builder to effortlessly generate deep-dive, custom reports that prove saved revenue to leadership. For edge cases, rich customer profiles give analysts the exact data needed for fast, confident manual reviews. [Learn more](https://www.ravelin.com/blog/fraud-reporting-insights-ai-queries) ## See the latest Ravelin product updates Discover everything that's new and improved on the Ravelin Dashboard and across our solutions by watching our latest Product in Focus video. ## Ready to get started? Discover how our bespoke platform reduces fraud losses, boosts approval rates, and wins good customers. Speak with one of our fraud experts to learn how we can support your company's secure growth. [Connect with our team](https://www.ravelin.com/contact-us) ![450 Website Image 5](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/450-Website__Image-5.png) More about promo abuse [![Challenging first-party fraud in retail: Real solutions in a changing landscape](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/267754/First-party-fraud-BRC-885x505.webp)Articles ### Challenging first-party fraud in retail: Real solutions in a changing landscape ![Chris owen](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/chris-owen.webp)Chris Owen, Policy Adviser – Finance at BRC](https://www.ravelin.com/blog/challenging-first-party-fraud-retail-solutions) [![Fraud in online travel: What it is and how it affects businesses](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/1661/vw-camper-336606_19201.webp)Articles ### Fraud in online travel: What it is and how it affects businesses ![Ravelin Symbol Blue 1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/187712/Ravelin-Symbol-Blue-1.webp)Ravelin Technology](https://www.ravelin.com/blog/fraud-in-online-travel-agencies) [![Friendly fraud trends: Brazen consumer attitudes revealed in Ravelin’s Consumer Fraud Survey](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/214449/274_Consumer_fraud_survey_blog_image_885x505_2.webp)Guides & reports Articles ### Friendly fraud trends: Brazen consumer attitudes revealed in Ravelin’s Consumer Fraud Survey ![1669287463716 2023 12 07 164059 ybjd](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/196785/1669287463716_2023-12-07-164059_ybjd.webp)Nikoleta Dimitriou, Senior Content Manager](https://www.ravelin.com/blog/friendly-fraud-trends-survey-report) Load more <![CDATA[YII-BLOCK-BODY-END]]> [![Challenging first-party fraud in retail: Real solutions in a changing landscape](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/267754/First-party-fraud-BRC-885x505.webp)Articles ### Challenging first-party fraud in retail: Real solutions in a changing landscape ![Chris owen](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/chris-owen.webp)Chris Owen, Policy Adviser – Finance at BRC](https://www.ravelin.com/blog/challenging-first-party-fraud-retail-solutions) [![Fraud in online travel: What it is and how it affects businesses](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/1661/vw-camper-336606_19201.webp)Articles ### Fraud in online travel: What it is and how it affects businesses ![Ravelin Symbol Blue 1](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/187712/Ravelin-Symbol-Blue-1.webp)Ravelin Technology](https://www.ravelin.com/blog/fraud-in-online-travel-agencies) [![Friendly fraud trends: Brazen consumer attitudes revealed in Ravelin’s Consumer Fraud Survey](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_885x505_crop_center-center_50_line_ns/214449/274_Consumer_fraud_survey_blog_image_885x505_2.webp)Guides & reports Articles ### Friendly fraud trends: Brazen consumer attitudes revealed in Ravelin’s Consumer Fraud Survey ![1669287463716 2023 12 07 164059 ybjd](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/196785/1669287463716_2023-12-07-164059_ybjd.webp)Nikoleta Dimitriou, Senior Content Manager](https://www.ravelin.com/blog/friendly-fraud-trends-survey-report) Load more