--- title: How smarter retailers choose fraud technologies date: 2017-08-21T21:54:00+01:00 author: Alara Basul canonical_url: "https://www.ravelin.com/podcast/how-smarter-retailers-choose-fraud-technologies" section: Podcast --- Podcast / Link analysis & graph databases Episode 5 21 August 2017 # How smarter retailers choose fraud technologies Michaela Verstraeten joins us again to discuss how smarter retailers choose fraud technologies and why machine learning should be considered by all businesses. ![How smarter retailers choose fraud technologies](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_548xAUTO_fit_center-center_none_ns/1646/16.webp)Gerry recently chatted with [Michaela Verstraeten](https://www.linkedin.com/in/michaelaverstraeten) as part of our [Podcast series](https://www.ravelin.com/podcast/). Michaela has been an advisor to Ravelin more or less since we started, someone whose experience and knowledge we tap into to keep us honest and focused in developing our product for [retail](https://www.ravelin.com/sector/fraud-prevention-for-online-retail). In the most recent recording, Gerry and Michaela discussed what fraud systems look like today. In particular, they talked about the complexity and integration issues that exist as merchants have built up a hodge-podge of solutions over time to help them manage fraud. Michaela recommends that fraud managers take a cold-eyed review of the systems that they have in place and look to see what they can do to reduce this complexity. Michaela calls this a Fraud Healthcheck. A Fraud Healthcheck is a great way to surface any potential technology gaps that might exist in a business. Is a machine learning capacity something that would make sense for the business? Perhaps, but Michaela had a very interesting analogy for machine learning, comparing it to a new team member but one that is really really good at processing data! The important takeaway is that rather than seeing ML and AI as a threat, smarter businesses and analysts should see it as a complementary skill set, one that will make them much better at detecting fraud patterns in a sea of data. [**To learn more about machine learning visit our insights page.**](https://www.ravelin.com/insights/machine-learning-for-fraud-detection) ![Afk Bu I 400X400](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_122x122_crop_center-center_none_ns/851/afk_Bu-i_400x400.webp)Alara BasulRavelin alumna More from Alara Basul - [Infographic: The growing cost of fraud in 2018](https://www.ravelin.com/blog/infographic-fraud-in-2018) - [Meet Tim Whelan, Ravelin’s VP of Engineering](https://www.ravelin.com/blog/meet-tim-whelan-ravelins-vp-of-engineering) - [National Cybersecurity month: Raising awareness of fraud in payments](https://www.ravelin.com/blog/cyber-security-month-fraud-awareness) ## Related content [Blog / Fraud trends ### Online Retail Fraud Trends 2026: New global report Refund abuse just outranked traditional forms of first-party abuse in terms of its negative impact on retailers – while 78% say fraud has stifled their growth to some extent. ![1669287463716 2023 12 07 164059 ybjd](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/196785/1669287463716_2023-12-07-164059_ybjd.webp)Nikoleta Dimitriou,Senior Content Manager](https://www.ravelin.com/blog/online-retail-fraud-trends-2026) [Blog / Fraud analytics ### Burner account detection requires continuous behavioral monitoring and network analysis Today we explore ecommerce burner accounts and why it's important for merchants to home in on and ban them before they do harm. ![Unnamed 3](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/265422/unnamed-3.webp)Nelda Biltauere,Senior Fraud and Payments Researcher](https://www.ravelin.com/blog/ecommerce-burner-account-fraud) [Blog / Refund abuse ### Refund abuse is too easy to do – and get away with – to leave unchecked Exclusive Ravelin data reveals the sheer extent of ecommerce refund abuse, including how harmful repeat refund abusers are and the measures to stop them. ![1669287463716 2023 12 07 164059 ybjd](https://storage.googleapis.com/ravelin-website-assets-production/assets/images/_33x33_crop_center-center_none_ns/196785/1669287463716_2023-12-07-164059_ybjd.webp)Nikoleta Dimitriou,Senior Content Manager](https://www.ravelin.com/blog/ecommerce-refund-abuse-is-easy)