Industries and job roles
The survey focused on professionals from four key industry groups:
- Retail - fashion, groceries, electronics, health and beauty and fast-moving-consumer-goods
- Travel & hospitality - transport and accomodation
- Digital goods - online gaming, gambling and event ticketing
- Marketplaces - taxi/cab services, food delivery and product/service delivery
Most participants work in a senior decision-making role, with 43% in a C-level role, either Chief Financial Officer, Chief Technology Officer or Chief Risk Officer.